Old school retouching.
When I started in the industry, head shots were still black and white (and astonishingly, remained a standard until I was around 18), and retouching was still done by hand. You would take your head shot into Ray the Retoucher, and watch as several people there sat with little pots of paint in shades of grey and painted out your lines, painted in eyelashes, and gave good face.
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