Saturday, July 9, 2011

The average Lifespan of a Saul Bass Logo Is 34 Years

A comprehensive look at the legacy of Saul Bass logos, some with slight modifications, over the years.
Bass … created some of the most recognizable and iconic logos of all time, but they’re gradually disappearing. The most recent death of a Saul Bass logo has been the famous United ‘tulip,’ which was used by the company for 37 years until the merger with Continental in 2010. This caused quite a controversy in the design world, because 1) you don’t mess with a Saul Bass logo 2) you don’t replace a Saul Bass logo with a generic clipart-like version that’s much worse than the original.

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